Content Cavern Archive

Posts from Content Cavern, my old copywriting blog. They are kept here as written, unedited, for anyone who wants to read them.

• Who Are You in This Common Marketing Scenario?

  22 July 2017

• Not Writing

  1 May 2017

• Are You Writing Without the "Springsteen Method"?

  15 September 2016

• 5 Simple Ways to Write an Explosive Blog Intro (and Avoid Publishing a Dud)

  1 September 2016

• How to Write a Persuasive Landing Page: My Favourite 3-Step Formula

  24 August 2016

• 15 Copywriting Tips from the Salesman You Thought was a Con Artist

  3 August 2016

• 4 Underused Research Techniques that Can Set Your Writing Apart

  21 July 2016

• What is a Copywriter? (The Cold-Blooded Truth)

  14 July 2016

• An Example Archived Post

  14 March 2016

• Nobody Can Call Themselves a Copywriter, Unless …

  22 July 2015

• The Disturbing Truth About Empathy that Every Writer Needs to Know

  18 June 2015

• Master This Hollywood Technique to Write Your Best Copy

  21 May 2015

• When NOT to use Empathy in Copywriting

  23 April 2015