Content Cavern Archive
Posts from Content Cavern, my old copywriting blog. They are kept here as written, unedited, for anyone who wants to read them.
- Who Are You in This Common Marketing Scenario?
- Not Writing
- Are You Writing Without the "Springsteen Method"?
- 5 Simple Ways to Write an Explosive Blog Intro (and Avoid Publishing a Dud)
- How to Write a Persuasive Landing Page: My Favourite 3-Step Formula
- 15 Copywriting Tips from the Salesman You Thought was a Con Artist
- 4 Underused Research Techniques that Can Set Your Writing Apart
- What is a Copywriter? (The Cold-Blooded Truth)
- The Disturbing Truth About Empathy that Every Writer Needs to Know
- Master This Hollywood Technique to Write Your Best Copy
- When NOT to use Empathy in Copywriting