About

My name is Rob Philbin, and I do organic marketing with cool brands.

I see organic marketing as brand building - through channels like SEO, PR, content, social, and creators.

Done well, it grows a brand’s discoverability across different parts of the internet - including AI platforms like ChatGPT. When that activity aligns with brand strategy, it can help create demand at the same time.

Some marketers are focused entirely on that AI bit - and might call the activity something like GEO. I do GEO, too…I just class it as part of organic marketing.

I’ve been doing this kind of stuff for ages.

What started out as a voluntary sports journalism position for a pro basketball team in 2010 rolled into a copywriting career, then a marketing career - all on what people refer to as the “agency-side”.

Somehow I found myself working with some of the world’s biggest brands - proper scary massive brands I grew up idolising, or complete breakout brands that changed everything around us. It’s been mad tbh.

I’ve learned so much from so many people during that time. This blog is my way of giving back to the industry that built a life for me and my family.

If you ever want to talk to me instead of just reading what I force myself to publish, DM me on one of the socials below.